The Bradesco financial institution is one of the largest in Brazil with the most account holders after the President of the bank, Luiz Carlos Trabuco Cappi struck a deal with the huge HSBC institution to purchase all their Brazilian branches in a deal estimated to be worth $5.2 billion. Bradesco was established in the city of Marilia which is also the hometown of Luiz Trabuco who was born in 1951 and joined the Bradesco family in 1969; as is common with this respected financial institution, Luis Trabuco was required to work his way up from the bottom of the Bradesco community to become one of its most important leaders.
As a graduate of Sao Paulo University, Luiz Trabuco is well-versed in the requirements for an executive in the financial industry and has spent much of the last few years looking to guide various divisions of Bradesco towards success for the brand and its customers. From 2003 to 2009, the current Bradesco President proved his worth for the company when he became the head of the insurance and pensions department for the banking brand; during his tenure as the leader of this division, Luis Trabuco was twice voted the Insurance Personality of the Year for the Brazilian financial industry.
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Luiz Carlos Trabuco Cappi proved such a success as the leader of the insurance and pensions division of Bradesco that he was soon given the important position of President of the company at a time when it had just lost its position as the largest bank in the nation of Brazil. The legend of Brazilian banking continues to look for impressive ways of organically building the business of the Bradesco brand but also has his eye on the best deal to build the brand for a future which he hopes will include the role of Chair of the Board of Directors in the future.
The deal made with HSBC is a good example of the work of Luiz Carlos Trabuco Cappi in seeking new ways of finding a fix to an issue which is arising. Trabuco was determined to rebuild Bradesco into the largest banking institution in Brazil and had already developed a plan to build from the grassroots up but would soon find himself offered the deal with HSBC which brought the brand back to success in a single year instead of the planned decade.
After achieving success in the financial industry and gaining such a wide-ranging understanding of the issues facing the Brazilian economy, Luiz Trabuco has obviously found himself targeted for major positions in Brazil and beyond. Luiz Carlos Trabuco Cappi has sought to stay in the Bradesco family despite the Government of Brazil looking to appoint the Bradesco President as the Minister of Finance, a role he turned down as he remained loyal to the company he has been a part of for almost half a century.
Search more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/blogs/coluna-do-broad/bradesco-deve-anunciar-sucessor-de-trabuco-antes-do-carnaval/