Bradesco Bank is considered as one of Brazil’s leading financial institutions. The company has a growing number of assets, and the recent growth of the company is attributed to their former president, Luiz Carlos Trabuco Cappi, who recently retired from the post. He served from 2009 to 2018, and his leadership is considered as one of the most competitive in the company’s history.
He held different positions during his five-decade stay within the company, and through the reforms that he introduced; Bradesco Bank became one of the largest and leading banks in Brazil. The company is currently competing with their rival bank, Itau Unibanco.
Luiz Carlos Trabuco Cappi started working with Bradesco Bank at the age of 17 years old, and he accepted the job as a bank clerk to support his studies. He enrolled himself at the FFLCH – USP Foundation School of Sociology and Politics of Sao Paulo, and he hard to work to excel in school and at work. When he finished attending the university, he started to focus on being an employee of Bradesco Bank. He showed his superiors that he deserved to be promoted, and when they noticed his hard work, they decided to give him the position as the marketing director of Bradesco Bank. He was already 32 years old when he was promoted to the position, but it did not stop him from doing the best out of his position. He befriended the media and asked them to publish all positive stories about the company. Through his position, he was able to generate a favorable opinion about Bradesco Bank.
Luiz Carlos Trabuco Cappi was soon promoted to become the CEO of a Bradesco Bank subsidiary known as Bradesco Vide e Previdencia. It was a challenge for him to make sure that he does what his superiors wanted from him, in return for the promotion that was given to him. He was able to do a great job of being a CEO, and he was promoted to become the executive vice president of the whole company in 1999. During this period, he was able to control a quarter of the insurance market in Brazil. The board of directors at Bradesco Bank was impressed about his capabilities, and he was ultimately chosen to become the next president after his predecessor decided to retire in 2009. Luiz Carlos Trabuco Cappi will soon be known as the man who purchased HSBC Brazil for $5.2 billion.
Check more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco